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Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur, by Jennifer Lee
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If you’ve started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee’s fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results.
Building Your Business the Right-Brain Way offers real-world-tested techniques that can benefit all sorts of businesses, whether you’re a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work. You’ll discover how to:
* assess your business’s unique “ecosystem”
* build your brand and attract, engage, and keep ideal customers
* develop new income streams that better leverage your time and resources
* promote your products and services with authenticity and ease
* grow your team (virtual and in-person) and manage staff and vendors
* establish infrastructure and procedures to keep operations running smoothly
* carve out vital white space to pause, reflect, and celebrate
- Sales Rank: #315576 in Books
- Published on: 2014-04-15
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .70" w x 7.00" l, 1.01 pounds
- Binding: Paperback
- 248 pages
Review
“Shows you how to put your right-brain strengths to work in a successful business, and does it in a way that’s playful and fun.”
— Daniel H. Pink, author of A Whole New Mind
“This book shines a brilliant light onto HOW to make it all REAL. Jennifer Lee’s book is an inspiring combination of kindness, fun, and extremely practical wisdom. You’ll be able to engage meaningfully with your perfect customers and create unique products and programs — and make real money from your very real unique gifts.”
— SARK, author and artist of Succulent Wild Woman
“You’ll walk away from this book feeling empowered, motivated, and ready to accomplish your biggest creative business goals.”
— Kari Chapin, author of The Handmade Marketplace
“Many creatives get tripped up when it comes to the tactics of running and growing a business. Good news: they can now turn to Jennifer Lee’s refreshing new book for practical guidance that speaks their own language. Her visual approach makes even the more left-brain activities — like sales and marketing — achievable and even fun.”
— Chris Guillebeau, New York Times bestselling author of The $100 Startup
About the Author
JENNIFER LEE is the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses. Before pursuing her own passions full-time, she consulted for ten years for Fortune 500�companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. She lives in the San Francisco Bay Area.�
Most helpful customer reviews
13 of 14 people found the following review helpful.
This is a WORK book for those who are willing and able to nourish and make effective use of their right brain.
By Robert Morris
Although Jennifer Lee says she wrote this book for "right-brain entrepreneurs around the world who courageously take inspired actions and make their big visions real, step by small step," the fact remains that the information, insights, and counsel she provides can be of substantial value to almost anyone, include school students, who may lack confidence in how "creative" they are but, nonetheless, are determined to accelerate their personal growth and, once embarked on a career after formal education, their professional development. The entrepreneurial mindset is not limited to those involved with start-ups or companies with less than a dozen employees. This mindset can be developed by almost anyone, whatever the given business may be. Lee wrote this book for a wider audience than her dedication suggests.
I urge everyone to complete the "Sustain Success Survey" (Pages 7-11), then after reading the first two Parts of the book, review responses and make whatever revisions may be necessary, given what has been learned thus far. Then repeat the process after reading Parts III and IV. Keep in mind that Lee concludes with additional resources (Pages 213-217). As is also true of sources that offer a wealth of learning and -- yes -- re-learning opportunities, the ROI of this book will depend almost entirely on how much time, energy, attention, and reflection are invested while reading it.
I commend Lee on her brilliant use of various reader-friendly devices. They include:
"Right-Brain Reflections"
Illustrated Play Sheets
Dozens of Exercises
Right-Brain Entrepreneurial Spotlights"
"Left Brain Chill Pills" and "Right-brain Boosters"
"Tips" and "Head's Ups"
"Action Accelerators"
"Left-Brain Checklists"
These devices will facilitate, indeed expedite frequent review of key material later. I strongly recommend that a lined notebook is kept near-at-hand when completing various exercises and to record notes. The Mead Wide-Ruled ("Black Marble") Composition Book is my person preference but any notebook will do. I highlight key passages with the Sharpie optic yellow (wide). Also, I extend heartiest congratulations to Kate Prentiss on the superior quality of the hundreds of illustrations she produced to complement, indeed enrich and enliven the narrative. She and Lee provide a scenic as well as an enlightening journey of discovery. Bravo!
These are among the dozens of business subjects and issues of special interest and value to me, also listed to indicate the scope of Lee's coverage.
o Business as Art: Trust Your Creative Process (Pages 4-7)
o Guiding Principles to Maximizing Value of This Book (15-17)
o Your Entrepreneurial Ecosystem (21-32)
o Uncover and Articulate Your Core Message (38-44)
o Content Ideas for Your Newsletter (57-60)
o Some Ways to Build Your Opt-In List (60-63)
o What Goes Into Your Offer (75-80)
o How to Create Content if You Have an Informational Product (98-100)
o Things to Consider for Your Launch of Offering (106-110)
o Launch, Then Create (122-125)
o Three Basic Paths for Making More Moola (128-133)
o The Evolution of the Multiple-Moola Making Methods Map (136-137)(
o Growing Your Team and Getting Support (155-164)
o Types of Processes to Document (183-189)
o The Temptation of Technology and Tools (189-190)
o The Importance of the Pause (193-194)
o The Five Embracing-Ease Strategies for Sustained Success (195-207)
Those who share my high regard for this brilliant book are urged to check out others: Any of Dan Roam's books, notably his most recent, Show and Tell; David and Tom Kelley's Courage of Creativity; and Sunni Brown's The Doodle Revolution. To those who read Jennifer Lee's book and will soon embark on their own journey of discovery, I wish them Bob Voyage! To other readers who now struggle to contend with what James O'Toole characterizes as "the ideology of comfort and the tyranny of custom," I urge them to keep in mind the LEGO Strategy that enabled a once great company to overcome seemingly insurmountable barriers and become even greater. How? One brick at a time.
6 of 6 people found the following review helpful.
Cheerful, colorful business tips for everyone
By QuinnCreative
A good way for creative business-owners to take a look at their business building and do something to change or increase it.
It's not packed with revolutionary business ideas, but it IS packed with new ways to tackle those odious business-building efforts and administrative tasks that make most right-brain people dither and stumble.
The book is cheerful, helps point out where the dark spots are and how to shine a light in there. It has solid ideas, uses sketch-notes (illustrations for directions and concepts) and makes reading it easy.
2 of 2 people found the following review helpful.
Building Your Business the Right-Brain Way
By Sheri Newton
Building Your Business the Right-Brain Way by Jennifer Lee is a solid book to help more creative types (or right-brained people) build their business. Lee includes valuable resources and tips on succeeding, and coaches you through the exercises to help you along the way. If you have big goals or little goals, this is definitely a book you should read!
Building Your Business the Right-Brain Way is a fun, colorful, and engaging book to read about business. It doesn’t seem like those words should be used in the same sentence, but it works with Lee’s book!
The format of the book works in an organized, practical way to help people who are more creative than set on working with excel sheets about money and their business plan. Of course a business should be taken seriously, but who says you can’t also have fun while being successful with it? Jennifer Lee proves that you can do both, and I adore her for it!
The book has four parts: The Lay of the Land, Setting the Stage for Yourself and Your Right Peeps, Getting Down to Business, and Sustaining Your Success. You don’t even have to read them in order. If you want to though, you can! That is the beauty of her book, you can use what is relevant to you, and skip over the rest.
Throughout the book, you’ll also find: Right-Brain Reflections, Illustrated Play Sheets, Exercises, Right-Brain Entrepreneur Spotlights, Tips, Action Accelerators, and Left-Brain Checklists. All of these are helpful, especially the calls to action to get you moving in the right direction!
Overall, I think that this is an invaluable tool for right-brained business people. It can help tremendously, and therefore, I highly recommend it.
* Thank you to the publisher of Building Your Business the Right-Brain Way, New World Library, for providing me with a copy of this book for review. All opinions expressed are my own.
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