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Meggs' History of Graphic Design, by Philip B. Meggs, Alston W. Purvis
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The bestselling graphic design reference, updated for the digital age
Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.
Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide:
- The latest key developments in web, multimedia, and interactive design
- Expanded coverage of design in Asia and the Middle East
- Emerging design trends and technologies
- Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design
- Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes
You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.
- Sales Rank: #70236 in Books
- Brand: imusti
- Published on: 2016-05-02
- Original language: English
- Number of items: 1
- Dimensions: 11.10" h x 1.60" w x 8.70" l, .0 pounds
- Binding: Hardcover
- 696 pages
- Wiley
From the Inside Flap
Meggs' History of Graphic Design pioneered the coupling of the words "graphic design" and "history" by developing an original narrative tracing the progression of a field originating with the development of writing and heading into the digital age. That was in 1983, and now this Sixth Edition continues the gold-standard tradition of authoritative coverage for designers in the digital age.
This unrivaled, comprehensive, and award-winning reference tool on graphic design systematically reveals the complete story of visual innovators, groundbreaking technologies, and major developments leading up to the current state of the field. Updated and expanded, this robust new edition immortalizes the cutting-edge accomplishments of designers working in the digital twenty-first century and includes more than 100 brand-new illustrations to inform and inspire designers at every level of experience. More than a showcase of artwork, this inspiring reference gives you an intimate look at how industry-moving designers:
- Took advantage of the growth and increased quality of design education to rise up and find new ways of applying time-honored design theories and methods to solve new visual challenges
- Extended their profession with self-initiated fine-arts experimentation that brought a distinctive voice to the global dialogue in a era of explosive change
- Broadened their creative palette with digital technologies that offered unprecedented ways to manipulate color, form, space, and imagery and then share the expression with the world through film, television, and the Internet
Like its predecessors, Meggs' History of Graphic Design, Sixth Edition will quickly establish itself as a most-consulted volume on the bookshelves of professionals, students, and anyone who works with or loves graphic design.
From the Back Cover
The bestselling graphic design reference—updated for the digital age
Meggs' History of Graphic Design presents an all-inclusive, visually spectacular account of the people, events, and signal creations that have shaped the field of graphic design. This brilliantly imagined new Sixth Edition gives historical context to the latest trends and technologies overtaking the graphic design landscape, including developments in web, multimedia, and interactive design.
Packed with a wealth of material for inspiration and emulation, including more than 1,500 eye-catching images, this new edition unfolds as a who's-who of luminaries in the field—from the early pioneers to the latest visionaries. See the evolution of graphic design from cave paintings, to the development of typography, to the emergence of American modernism, and beyond, as this visually engaging edition provides:
The first step to mastering a profession is becoming intimately familiar with its past, and Meggs' History of Graphic Design, Sixth Edition puts it all there for you to enjoy.
About the Author
The late Philip B. Meggs is an inductee into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement. A former contributing editor to Print magazine, he authored more than a dozen books and 150 articles and papers on design and typography.
Alston W. Purvis is Professor of Visual Arts at the Boston University College of Fine Arts where he serves as Chair of the Department of Graphic Design. He is author and co-author of numerous books on graphic design history.
Most helpful customer reviews
0 of 0 people found the following review helpful.
THE affordable reference in Graphic Design: a must for students, but not only
By Vero
Highly recommended to any Design lovers to learn about the origins of Graphic design. I had to rent this updated edition, but I already have the 4th one which is slightly different. I love this complete book full of illustrations and very useful if you have a lack of inspiration. Yes we never cease to reinvent and re-adapt, re-adjust, re-create, but in a new context and with different tools to communicate visually, colorfully, concisely and intelligibly to different, but multicultural audiences all over the world. Yes, It does means we still have creativity! This book is really a good example of great design from the very beginning to the latest years of GD. Very interesting and a must to understand the most important concepts. Great!!!!
6 of 6 people found the following review helpful.
Electronic Version Does Have Pictures
By Amazon Customer
I almost didn't buy this in Kindle format because one of the reviewers said it didn't contain the pictures. The pictures are there, but I'm sure if you are viewing it on a Kindle Reader they won't show up well, but if viewed on a PC or tablet/Kindle Fire they are all linked in the text and located at the end of the chapter--all in color and easy to see on a PC, which is how I was viewing it. I didn't have the time to order the hardback so I went ahead with the kindle purchase, thinking for what I needed, I didn't need the pictures. I was surprised that the first page that opens up explains how to view the pictures and how they are linked back to the text (so you can go back and forth). You actually can view as you read by clicking the link or elect to just see all the pictures at the end of the chapter. This book is better viewed on a PC, tablet or Kindle Fire so you can see the referenced pictures in rich full detail.
0 of 0 people found the following review helpful.
Anyone with An Interest in Graphic Arts, Technology, and Design
By L. D. Harris
Bought for an art history course (History of Graphic Art) and this is really informative. I'm only up to Chapter 9 at the point of this review, but I'm really enjoying reading it. I like it a lot so I give it 4.5 stars.
Though the text is small and densely packed, the illustrations and examples break up the pages into readable portions that should be easy for most people to get through.
I highly recommend this text for anyone who wishes to know more about typography, graphic communications, and multimedia history. Even those who are instructional and curriculum designers for online courses will learn a great deal from this text.
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